In 1998 KR returned to NY and brought Krink back with him. Before long, it's signature style was covering the streets of NY as well. This was around the same time writers began realizing they didn’t need to trade in their lifestyle in order to make a living. The Alife store had just opened and was quickly becoming a Mecca for street art. They told KR that if he would bottle and sell Krink, people would buy it and they offered to help: it was more of a creative project than a business plan, something to work on collaboratively. It sold and people liked it and it just kept growing from there.